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Sector 06 · Digital assets

A decade in digital assets, put to work.

Digital assets are one part of our story. Joaquim has built, launched and backed companies here across three market cycles. Today we back the infrastructure that brings real assets and real businesses on-chain.

The thesis

Why digital assets, why now?

Digital assets have moved from speculation to plumbing. Stablecoins settle real payments, tokenized funds hold real value, and institutions that dismissed the space are now building on it.

Much of our record was earned here. Joaquim scaled MLG Blockchain from 4 to 120 employees in 9 months with zero external funding. He co-founded TrustSwap as CMO, which reached a $400M+ market cap and users in 75+ countries, and led Alpaca Network to a $1.2M community round in 2 weeks.

Three cycles taught us one thing: healthy token economies are thriving communities. We back teams building utility, distribution and governance that outlast a cycle.

Themes

What we look at.

01

Tokenized real-world assets

Bringing funds, credit, real estate and commodities on-chain with real legal and operational rails.

02

Stablecoins and payments

Settlement, treasury and cross-border payments built on digital dollars and other currencies.

03

Market infrastructure

Custody, compliance, trading and data for institutional participation.

04

Community and token economies

Launch strategy, incentive design and distribution for networks that grow with their users.

What we look for

  • Utility that survives without token-price momentum
  • A credible compliance and regulatory posture
  • Distribution earned through community, not only paid for
  • Teams that have shipped through a down market

How the studio helps

Help where founders in this sector need it most.

Every service below comes from a role Joaquim has actually held. We picked the ones founders in this sector ask for most.

01

Go-to-market and launch

Launch strategy, pricing, channels and community-led growth, including token launches for digital-asset companies.

Experience · Co-founded TrustSwap ($400M+ market cap, users in 75+ countries). Alpaca Network’s community round raised $1.2M in 2 weeks.

02

Community and events

Communities, memberships, retreats and events that turn customers into advocates.

Experience · Co-founded Remote Work Villas’ retreats. Built token communities at TrustSwap and Alpaca Network.

03

Marketing strategy

Positioning, brand, messaging and a plan tied to revenue, from the first campaign to a full marketing function.

Experience · Led an 8-figure brand launch at L’Oréal Canada. CMO at TrustSwap. Youngest person ever on the Canadian Marketing Association’s Martech Council.

04

Introductions to capital

Fundraising readiness, investor mapping and warm introductions to angels, funds and family offices. Plus help structuring the round.

Experience · Backed 70+ companies as a founding partner of GDA Capital, including 2 seed-to-unicorn outcomes. Alpaca Network raised $1.2M in 2 weeks. LP at Holt Xchange.

05

Strategic relationship building

Partnerships, corporate development and positioning: the relationships that open markets and doors.

Experience · Founding Partner of GDA Capital. Mentor and advisor at Techstars, Founder Institute, Outlier Ventures and FounderFuel.

06

Content, SEO and audience

Organic growth through content, search and editorial. An audience you own instead of rent.

Experience · Built The Alternative Ways to 1M+ monthly views through SEO.

07

Thought leadership and PR

Press, speaking and a clear point of view that make you easier to find and to trust.

Experience · Featured in the Financial Post, BNN Bloomberg and Authority Magazine. Speaks on scaling, web3 and AI.

08

Remote-first operations

Distributed teams that work: an async cadence, clear tooling, written documentation and a culture that survives distance.

Experience · Has built and run companies from 75+ countries. MLG Blockchain grew to 120 people fully remote.

Digital assets are one of our eight sectors. They are also where we carry the most scar tissue: three market cycles of launches, communities and capital formation.

Work with the studio

Building in this space?

Tell us what you’re building and what you need. We read every application, and every founder gets an answer.