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Sector 06 · Digital asset infrastructure

A decade in digital finance, put to work.

Digital finance is one part of our story. Joaquim has built, launched and backed companies in this market across three market cycles. Today we back the infrastructure that lets institutions and real businesses issue, settle and hold assets on modern rails.

The thesis

Why digital asset infrastructure, why now?

This market has moved from speculation to plumbing. Digital dollars settle real payments, tokenized funds hold real value, and institutions that once dismissed it are now building on it.

Much of our record was earned here. Joaquim co-founded MLG Blockchain, a fintech consultancy, and scaled it from 4 to 120 employees in 9 months with zero external funding. He co-founded TrustSwap, a fintech platform for escrow and capital formation, as CMO; it reached a $400M+ market cap and users in 75+ countries. He also led Alpaca Network to a $1.2M community round in 2 weeks.

Three cycles taught us one thing: what lasts is real utility and real users, not price momentum. We back teams building utility, distribution and compliance that outlast a cycle.

Themes

What we look at.

01

Tokenized real-world assets

Bringing funds, credit, real estate and commodities onto digital rails, with real legal and operational structures.

02

Payments and settlement

Settlement, treasury and cross-border payments built on digital dollars and other currencies.

03

Market infrastructure and compliance

Custody, compliance, trading and data for institutional participation.

04

Community-led distribution

Launch strategy, incentive design and distribution for networks that grow with their users.

What we look for

  • Utility that survives without price momentum
  • A credible compliance and regulatory posture
  • Distribution earned through community, not only paid for
  • Teams that have shipped through a down market

How the studio helps

Help where founders in this sector need it most.

Every service below comes from a role Joaquim has actually held. We picked the ones founders in this sector ask for most.

01

Go-to-market and launch

Launch strategy, pricing, channels and community-led growth, including launches in regulated fintech markets.

Experience · Co-founded TrustSwap ($400M+ market cap, users in 75+ countries). Alpaca Network’s community round raised $1.2M in 2 weeks.

Learn more · Go-to-market and launch

02

Community and events

Communities, memberships, retreats and events that turn customers into advocates.

Experience · Co-founded Remote Work Villas’ retreats. Built the user communities at TrustSwap and Alpaca Network.

Learn more · Community and events

03

Marketing strategy

Positioning, brand, messaging and a plan tied to revenue, from the first campaign to a full marketing function.

Experience · Led an 8-figure brand launch at L’Oréal Canada. CMO at TrustSwap. Youngest person ever on the Canadian Marketing Association’s Martech Council.

Learn more · Marketing strategy

04

Introductions to capital

Fundraising readiness, investor mapping and warm introductions to angels, funds and family offices. Plus help structuring the round.

Experience · Backed 70+ companies as a founding partner of GDA Capital, including 2 seed-to-unicorn outcomes. Alpaca Network raised $1.2M in 2 weeks. LP at Holt Xchange.

Learn more · Introductions to capital

05

Strategic relationship building

Partnerships, corporate development and positioning: the relationships that open markets and doors.

Experience · Founding Partner of GDA Capital. Mentor and advisor at Techstars, Founder Institute, Outlier Ventures and FounderFuel.

Learn more · Strategic relationship building

06

Content, SEO and audience

Organic growth through content, search and editorial. An audience you own instead of rent.

Experience · Built The Alternative Ways to 1M+ monthly views through SEO.

Learn more · Content, SEO and audience

07

Thought leadership and PR

Press, speaking and a clear point of view that make you easier to find and to trust.

Experience · Featured in the Financial Post, BNN Bloomberg and Authority Magazine. Speaks on scaling, fintech and AI.

Learn more · Thought leadership and PR

08

Remote-first operations

Distributed teams that work: an async cadence, clear tooling, written documentation and a culture that survives distance.

Experience · Has built and run companies from 75+ countries, including a fintech consultancy that grew to 120 people fully remote.

Learn more · Remote-first operations

Digital asset infrastructure is one of our eight sectors. It is also where we carry the most scar tissue: three market cycles of launches, communities and capital formation.

Work with the studio

Building in this space?

Tell us what you’re building and what you need. We read every application, and every founder gets an answer.