First segment definition
The narrow group of buyers you win first, and the reasons it should be them.
Home / Services / Go-to-Market and Launch
Service
Launch with a plan, not a hope.
A launch is a sequence of decisions: who first, at what price, through which channel. We help you make them in the right order.
Go-to-market and launch support at Regenerate Capital helps founders bring a product to market. It covers the first segment, pricing, launch sequence, channels and community-led growth, including token launches for digital-asset companies. You get a written launch plan, pricing you can defend, and our team beside you through launch day and the weeks after.
What’s included
What the service includes.
Pricing and packaging
Price points, tiers and a test plan, so your price comes from evidence instead of a guess.
Launch sequence
A dated plan for waitlist, beta, launch and follow-up, with an owner for every step.
Channel selection
The one or two channels that fit your buyer and your budget, each with a target.
Community-led growth
How to turn early users into a community that brings in the next ones.
Token launch planning
For digital-asset companies: community, distribution and launch preparation, with your legal counsel in the loop.
Post-launch review
What worked, what didn’t, and where to put your effort over the next 90 days.
Sound familiar?
Do you have these problems?
- You’ve built for months, and the launch plan is “post it and see”.
- You set your price by looking at a competitor’s pricing page.
- Everyone is your customer, so your message fits no one.
- Your waitlist signed up months ago and has gone quiet.
- You’re launching a token and the community exists mostly on paper.
- Launch day came and went, and nobody knows what to do in week two.
Our approach
How we solve them.
01
Pick the first segment
We narrow down to the buyers with the sharpest pain and the shortest path to a yes.
02
Set the price
We build pricing from the value you deliver, then test it with real prospects before launch.
03
Sequence the launch
Waitlist, beta, launch and follow-up go on one calendar, with owners and targets.
04
Build community early
We bring early users in before launch, so they arrive as advocates instead of strangers.
05
Review and adjust
Thirty days after launch we go through the numbers together and reset the plan.
Track record
How we’ve solved it before.
Drawn from our founder’s past roles and companies. Past results don’t guarantee future outcomes.
TrustSwap
Our founder co-founded TrustSwap as CMO. It reached a $400M+ market cap, with users in 75+ countries.
Alpaca Network
Joaquim co-founded Alpaca Network, whose community round raised $1.2M in 2 weeks.
GDA Capital
As Founding Partner of GDA Capital, our founder backed 70+ companies, including 2 seed-to-unicorn outcomes.
Do it yourself
Resources to solve it yourself.
Start this week
- Write down the one customer segment you’d launch to if you could only pick one.
- Ask ten prospects what they’d expect to pay before you show them a price.
- Email your waitlist this week with one honest update and one question.
- Put your launch on a calendar: every step gets a date and one owner.
From the founder playbook
01
Validate before you build
Step 03 · Test demand with the cheapest experiment you can: a landing page, a pre-sale, a manual service. Let customers pay before you write code.
02Win your first customers
Step 05 · Do things that don’t scale: founder-led sales, a sharp message, one channel you master. Then automate what works.
Recommended reading
Building a company
The Mom Test
Rob Fitzpatrick
How to talk to customers so they tell you the truth. The best short book on discovery.
Building a company
The Lean Startup
Eric Ries
Build, measure, learn: validated learning as the engine of a startup.
Building a company
Zero to One
Peter Thiel
Building something genuinely new, and why monopoly-level focus matters.
Leadership and relationships
Never Split the Difference
Chris Voss & Tahl Raz
A former FBI hostage negotiator on tactical empathy. Invaluable in fundraising, sales and hiring.
Related services
Other services that could help.
Marketing strategy
Positioning, brand, messaging and a plan tied to revenue, from the first campaign to a full marketing function.
Experience · Led an 8-figure brand launch at L’Oréal Canada. CMO at TrustSwap. Youngest person ever on the Canadian Marketing Association’s Martech Council.
Community and events
Communities, memberships, retreats and events that turn customers into advocates.
Experience · Co-founded Remote Work Villas’ retreats. Built token communities at TrustSwap and Alpaca Network.
Distribute: SEO and GEO
Get found on Google and in AI answers: technical SEO, structured data, citation-worthy pages and a monthly tracking routine. If nobody can find you, nothing else matters.
Experience · Built The Alternative Ways to 1M+ monthly views. #1 on Google worldwide for “blockchain consulting”.
Questions
Straight answers.
Do you help with token launches?
Yes. For digital-asset companies we help with community, distribution and launch planning. Legal and regulatory questions stay with your counsel, and we work alongside them.
When should we start?
Ideally two to three months before launch, so there is time to test pricing and warm up a community. Starting later still helps, it just leaves fewer options.
How do terms work?
Terms are flexible and shaped around your startup: equity, cash, commission, in-kind or a mix, always agreed in writing.
Work with the studio
Get on an exploratory call.
Tell us about your company in a few lines. Right after, you can book an exploratory call with our team to see how we can help.