SEO foundations
One H1 per page, unique titles and descriptions, canonical tags, a clean sitemap, fast pages and strong internal links.
Home / Services / Distribution: SEO and GEO
Service
If nobody can find you, nothing else matters.
AI made building cheap, so everyone is building. We make sure people and AI assistants can actually find you, organically.
Distribution is a Regenerate Capital service that gets startups found on Google and in AI answers. It combines technical SEO, generative engine optimization (GEO) so ChatGPT, Perplexity, Gemini and Claude can cite you, answer-first pages, structured data and a monthly tracking routine. It is included for studio companies and offered to others as a sprint.
The proof
We’ve done this before.
1M+
Monthly views built at The Alternative Ways, through SEO
#1
On Google worldwide for “blockchain consulting”
#1
For “which digital assets to invest in”
$1.2M
Alpaca Network’s community round, in 2 weeks
75+
Countries with TrustSwap users
What’s included
What the service includes.
Answer-first pages
One page per question your buyers ask, opening with a 40 to 60 word answer that AI assistants can quote.
Structured data
JSON-LD on every page: Organization, Person, Service, FAQPage and BreadcrumbList.
Machine-readable site
An llms.txt file, an llms-full.txt and a Markdown mirror of each page, with AI crawlers allowed in robots.txt.
Entity consistency
The same one-line description of your company on your site, LinkedIn, Crunchbase and press kit.
Bilingual, multi-market search
Separate URLs per language with hreflang pairs, so you rank in English and French.
Monthly citation tracking
Your 10 most important questions, asked in each AI assistant every month, with the answers logged.
Sound familiar?
Do you have these problems?
- You search for the problem you solve, and your competitors show up instead of you.
- You ask ChatGPT or Perplexity about your category, and your company isn’t mentioned.
- Your site looks good but ranks for nothing, because nobody fixed the basics.
- Your company is described three different ways across your site, LinkedIn and press.
- Your French pages are an afterthought, or they don’t exist.
- You publish content, but you have no idea whether anyone finds it.
Our approach
How we solve them.
01
Find the first question
We collect the questions your customers ask before they look for a vendor, and test who answers them today on Google and in AI assistants.
02
Fix the basics
Titles, descriptions, canonicals, sitemap, speed and internal links, in one week. Most startup sites fail here first.
03
Publish answer pages
Five pages to start, one per weak question, each with the answer first and real numbers, sources and dates.
04
Make it machine-readable
Structured data, llms.txt, Markdown mirrors and consistent facts, so AI assistants can understand and cite you.
05
Track and double down
Rankings and AI citations are checked every month. We put more into whatever is working.
Track record
How we’ve solved it before.
Drawn from our founder’s past roles and companies. Past results don’t guarantee future outcomes.
1M+ monthly views
Our founder built The Alternative Ways to more than 1 million monthly views through SEO.
#1 on Google worldwide
Our founder took a site to #1 on Google worldwide for “blockchain consulting”.
Reach in 75+ countries
As co-founder and CMO of TrustSwap, our founder helped it reach users in 75+ countries.
Do it yourself
Resources to solve it yourself.
Start this week
- Write down the 20 questions customers asked you in discovery calls, in their words, then search each one on Google, ChatGPT, Perplexity and Gemini and note who shows up.
- Rewrite the first paragraph of your most important page as a 40 to 60 word answer to the question it targets.
- Check that robots.txt allows GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and that each page has a unique title.
- Download the free Distribution Playbook (PDF) on this page for the full checklist and a 90-day plan.
From the founder playbook
01
Win your first customers
Step 05 · Do things that don’t scale: founder-led sales, a sharp message, one channel you master. Then automate what works.
02Scale the operating system
Step 08 · Install rhythm, ownership and metrics so the company runs without the founder in every room, and lead the team through the changes growth brings.
Recommended reading
Building a company
Zero to One
Peter Thiel
Building something genuinely new, and why monopoly-level focus matters.
Building a company
The Mom Test
Rob Fitzpatrick
How to talk to customers so they tell you the truth. The best short book on discovery.
Founder health
Deep Work
Cal Newport
The value of focused, undistracted work, and how to protect time for it.
Free playbook
The Distribution Playbook.
Our full SEO, GEO and community playbook, as a PDF. Also shared with syndicate members and partners.
Here it is
The Distribution Playbook is yours.
Download it below. We also sent a copy to your inbox.
Related services
Other services that could help.
Content, SEO and audience
Organic growth through content, search and editorial. An audience you own instead of rent.
Experience · Built The Alternative Ways to 1M+ monthly views through SEO.
Community and events
Communities, memberships, retreats and events that turn customers into advocates.
Experience · Co-founded Remote Work Villas’ retreats. Built token communities at TrustSwap and Alpaca Network.
Thought leadership and PR
Press, speaking and a clear point of view that make you easier to find and to trust.
Experience · Featured in the Financial Post, BNN Bloomberg and Authority Magazine. Speaks on scaling, web3 and AI.
Questions
Straight answers.
What is the difference between SEO and GEO?
SEO helps you rank in search engines like Google. GEO, generative engine optimization, helps AI assistants like ChatGPT, Perplexity, Gemini and Claude understand, trust and cite you, and it builds on good SEO.
How long does it take to show results?
Technical fixes help within weeks. Content usually builds up over 3 to 12 months, and GEO can move faster once the right pages exist.
How do terms work?
Distribution is included for studio companies. For others, terms are flexible and shaped around your startup: equity, cash, commission, in-kind or a mix, agreed in writing.
Work with the studio
Get on an exploratory call.
Tell us about your company in a few lines. Right after, you can book an exploratory call with our team to see how we can help.