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Distribution
If nobody can find you, nothing else matters.
Distribution is the bottleneck now. AI made building cheap, so everyone is building. The companies that win are the ones people and AI assistants can actually find. That’s what we do.
Regenerate Capital gives every studio company a distribution engine: SEO, generative engine optimization (GEO) so ChatGPT, Perplexity, Gemini and Claude recommend you, community, partnerships and local activations. The same playbook built 1M+ monthly views and #1 Google rankings worldwide.
The proof
We’ve done this before.
1M+
Monthly views built at The Alternative Ways, through SEO
#1
On Google worldwide for “blockchain consulting”
#1
For “which digital assets to invest in”
$1.2M
Alpaca Network’s community round, in 2 weeks
75+
Countries with TrustSwap users
What’s included
Five engines, one plan.
GEO (generative engine optimization)
Structured data, llms.txt and Markdown mirrors, pages worth citing, and consistent entities, so ChatGPT, Perplexity, Gemini and Claude recommend you.
Community
Open and invite-only groups built around the problem you solve.
Partnerships
Deep partnerships with associations, accelerators and industry bodies that bring you their members.
Local activations, global scale
In-person events in several cities, photographed and filmed, so a small team is seen everywhere.
The playbook
Ways we’ve gone around the distribution bottleneck.
01
Partner with associations before you pitch customers
One association partnership can reach more buyers than a year of cold outreach.
02
Own a question before you own a market
Rank on Google and in AI answers for the question your buyer asks first.
03
Build the community first
Then launch the product into it. The launch day is already full.
04
Run small local events in many cities
Capture everything and publish it. Twelve small rooms beat one big stage.
05
Turn everyone into a co-author
Founders, investors and partners each bring an audience. Invite them into the content.
06
Launch with a community round or pre-sale
Buyers who become owners become your best marketers.
07
Bilingual from day one
English and French, plus Spanish where it fits. Most competitors never bother.
08
Use your own story
The founder is the most shareable asset a company has.
More to try
If you’re reading this as a founder, start here.
- Founder-led LinkedIn with a weekly cadence
- A podcast where you interview your customers
- Free tools and calculators that rank
- Niche newsletters and sponsorships
- Co-marketing with non-competing startups in the same portfolio
- Comparison and alternative pages
- Directory and marketplace listings
- Answering questions in public communities
- Case studies with named customers
Free playbook
The Distribution Playbook.
Our full SEO, GEO and community playbook, as a PDF. Also shared with syndicate members and partners.
Here it is
The Distribution Playbook is yours.
Download it below. We also sent a copy to your inbox.
Go deeper
Sustainable runaway growth
Yes, it sounds like an oxymoron. That’s the point.
Win your first customers
Do things that don’t scale: founder-led sales, a sharp message, one channel you master. Then automate what works.
Questions
Straight answers.
What is GEO?
Generative engine optimization: making your company easy for AI assistants like ChatGPT, Perplexity, Gemini and Claude to understand, trust and recommend. It builds on SEO with structured data, machine-readable pages and consistent facts.
How long does SEO take to work?
Technical fixes help within weeks. Content usually builds up over 3 to 12 months. GEO can move faster once the right pages exist.
Is distribution included for studio companies?
Yes. Every studio company gets the distribution engine. For others, it’s available as a sprint through the Accelerate practice.
Do you run paid ads?
Rarely. We focus on organic distribution that keeps working after the budget stops.
Work with the studio
Want us to get your company found?
Apply with Distribution selected, and tell us where you want to show up.