Point of view
Three to five positions you can defend, grounded in what you actually know and have seen.
Home / Services / Thought Leadership and PR
Service
Say something worth quoting.
You know your field better than most people writing about it. We help you turn that into a clear point of view that journalists, hosts and customers can find.
Thought leadership and PR is a Regenerate Capital service for founders who want to be known for a clear point of view. Our team helps you define your angle and the stories only you can tell, prepares pitches for the right journalists, podcasts and stages, coaches you for interviews and turns each appearance into lasting content.
What’s included
What the service includes.
Story bank
A set of real stories, numbers and examples from your company that make each position concrete.
Media and stage list
A ranked list of journalists, newsletters, podcasts and events that reach the people you want to reach.
Pitches that fit
Short, specific pitches written for each outlet, tied to what they already cover.
Interview preparation
Practice on your key messages, the hard questions and how to answer in a sentence or two.
Reuse after publication
A routine that turns each article, podcast or talk into posts, pages and sales material.
Sound familiar?
Do you have these problems?
- Your competitors get quoted in the press and you don’t, even though you know the subject better.
- You’ve been told to “post more on LinkedIn”, but you don’t know what to say.
- When journalists write about your space, they never call you.
- You gave a great interview once and nothing came of it.
- Your website says what you do, but not what you believe.
Our approach
How we solve them.
01
Find the angle
We interview you and pull out the positions and stories that are specific to you, not generic industry commentary.
02
Pick the right rooms
We choose a short list of outlets, podcasts and events your customers and partners actually follow.
03
Pitch with a reason
We write pitches tied to what each outlet covers and to what is happening in your field now.
04
Prepare you to speak
We rehearse the interview or talk with you so your key messages come out clearly under pressure.
05
Make it last
We turn every appearance into content on your site and channels, so it keeps working after the news cycle.
Track record
How we’ve solved it before.
Drawn from our founder’s past roles and companies. Past results don’t guarantee future outcomes.
In the press
Our founder, Joaquim Miro, has been featured in the Financial Post, BNN Bloomberg, Authority Magazine, Yahoo Finance and The Defiant.
A marketing background
Joaquim led an 8-figure brand launch at L’Oréal Canada and was the youngest person ever on the Canadian Marketing Association’s Martech Council.
Found through search
Joaquim built The Alternative Ways to 1M+ monthly views through SEO, ranking #1 on Google worldwide for “blockchain consulting”.
Do it yourself
Resources to solve it yourself.
Start this week
- Write down three things you believe about your industry that most people in it would disagree with.
- Find five journalists or podcast hosts who covered your space in the last three months and read what they wrote.
- Turn your best customer conversation this week into a short post with one lesson.
- Prepare a two-sentence answer to “what does your company do and why now?” and say it out loud until it sounds natural.
Recommended reading
Leadership and relationships
How to Win Friends and Influence People
Dale Carnegie
The timeless fundamentals of relationships, persuasion and selling.
Building a company
Zero to One
Peter Thiel
Building something genuinely new, and why monopoly-level focus matters.
Leadership and relationships
Daring Greatly
Brené Brown
Vulnerability as the root of courage, trust and real leadership.
Related services
Other services that could help.
Content, SEO and audience
Organic growth through content, search and editorial. An audience you own instead of rent.
Experience · Built The Alternative Ways to 1M+ monthly views through SEO.
Marketing strategy
Positioning, brand, messaging and a plan tied to revenue, from the first campaign to a full marketing function.
Experience · Led an 8-figure brand launch at L’Oréal Canada. CMO at TrustSwap. Youngest person ever on the Canadian Marketing Association’s Martech Council.
Distribute: SEO and GEO
Get found on Google and in AI answers: technical SEO, structured data, citation-worthy pages and a monthly tracking routine. If nobody can find you, nothing else matters.
Experience · Built The Alternative Ways to 1M+ monthly views. #1 on Google worldwide for “blockchain consulting”.
Questions
Straight answers.
Can you guarantee press coverage?
No. Editors decide what they publish. We help you build a story worth covering and pitch it to the right people, which improves your chances without promising placements.
I’m not comfortable being the face of the company. Does this still work?
Yes. We start with the topics you know well and the formats you’re comfortable with, whether that’s writing, podcasts or small panels.
How do you charge for this?
Terms are flexible and shaped around your startup: equity, cash, commission, in-kind or a mix, always agreed in writing before we start.
Work with the studio
Get on an exploratory call.
Tell us about your company in a few lines. Right after, you can book an exploratory call with our team to see how we can help.