Positioning and category
Who you serve, what you replace and why you win, written on one page the whole team can use.
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Service
Marketing that ties back to revenue.
You don’t need more tactics. You need a clear position, a message customers repeat, and a plan that connects every dollar to a result.
Marketing strategy at Regenerate Capital is hands-on help for early-stage founders who need positioning, brand, messaging and a marketing plan tied to revenue. Our team defines who you serve and why you win, writes the core message, chooses the few channels worth funding, and builds the function from your first campaign to your first marketing hire.
What’s included
What the service includes.
Messaging framework
Headlines, proof points and answers to objections, checked against the words real customers use.
Brand foundations
Voice, visual direction and the simple rules that keep them consistent everywhere you show up.
Channel plan
The two or three channels worth funding now, each with a budget and a clear measure of success.
Campaign calendar
A quarterly plan of launches and campaigns tied to pipeline and revenue targets.
Marketing team design
When to hire, who to hire first, and what to keep with agencies or freelancers.
Reporting that means something
A short dashboard that links spend to leads, customers and revenue.
Sound familiar?
Do you have these problems?
- Ask three people on your team what you do, and you get three different answers.
- You’re spending on ads, and nobody can say which dollars brought in customers.
- Your website lists features while buyers want to know what changes for them.
- You post a little everywhere, and nothing builds on the last thing.
- You want to hire a marketer but can’t describe what success looks like in their first 90 days.
- Prospects like the demo, then compare you to the wrong competitor.
Our approach
How we solve them.
01
Listen to customers
We interview buyers and lost deals to hear how they describe the problem, in their own words.
02
Write the position
One page: audience, alternative, difference, proof. Everything else is built from it.
03
Pick a few channels
We choose the channels where your buyers already spend time and cut the rest, with a budget and a test for each.
04
Launch and measure
We run the first campaigns with you and track each one to pipeline, not likes.
05
Build the function
Once something works, we write the role, help you hire and hand over a playbook.
Track record
How we’ve solved it before.
Drawn from our founder’s past roles and companies. Past results don’t guarantee future outcomes.
An 8-figure launch
Our founder led an 8-figure brand launch at L’Oréal Canada.
CMO at TrustSwap
Joaquim co-founded TrustSwap as CMO. It reached a $400M+ market cap, with users in 75+ countries.
Martech Council
Our founder was the youngest person ever on the Canadian Marketing Association’s Martech Council.
Do it yourself
Resources to solve it yourself.
Start this week
- Call five recent customers, ask what they used before you and why they switched, and write down their exact words.
- Rewrite your homepage headline to say what changes for the buyer, not what the product does.
- List every channel you spent time or money on last quarter, and stop the one you can’t tie to a customer.
- Write your positioning in one sentence and ask three teammates to say it back to you.
Recommended reading
Building a company
The Mom Test
Rob Fitzpatrick
How to talk to customers so they tell you the truth. The best short book on discovery.
Building a company
Zero to One
Peter Thiel
Building something genuinely new, and why monopoly-level focus matters.
Building a company
The Lean Startup
Eric Ries
Build, measure, learn: validated learning as the engine of a startup.
Related services
Other services that could help.
Go-to-market and launch
Launch strategy, pricing, channels and community-led growth, including token launches for digital-asset companies.
Experience · Co-founded TrustSwap ($400M+ market cap, users in 75+ countries). Alpaca Network’s community round raised $1.2M in 2 weeks.
Content, SEO and audience
Organic growth through content, search and editorial. An audience you own instead of rent.
Experience · Built The Alternative Ways to 1M+ monthly views through SEO.
Thought leadership and PR
Press, speaking and a clear point of view that make you easier to find and to trust.
Experience · Featured in the Financial Post, BNN Bloomberg and Authority Magazine. Speaks on scaling, web3 and AI.
Questions
Straight answers.
What stage is this for?
From pre-launch to the point where you need your first marketing hire. Earlier is cheaper, because positioning shapes everything built after it.
Do you run campaigns or only plan them?
Both, depending on what you need. We can run the first campaigns with you, then hand them to your team or a partner with a clear playbook.
How do terms work?
Terms are flexible and shaped around your startup: equity, cash, commission, in-kind or a mix, always agreed in writing.
Work with the studio
Get on an exploratory call.
Tell us about your company in a few lines. Right after, you can book an exploratory call with our team to see how we can help.