Topic and keyword map
The questions your buyers ask, ranked by intent and by how realistic they are to win.
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Service
Build an audience you own.
Ads stop when the budget does. Content and search keep working, if you pick the right topics and publish on a rhythm you can hold.
Content, SEO and audience building at Regenerate Capital is organic growth support for founders who want customers to find them. Our team maps the questions buyers search for, builds an editorial plan and a publishing routine, sets up search foundations and a newsletter, and helps you grow an audience you own instead of renting one through ads.
What’s included
What the service includes.
Editorial calendar
A publishing plan you can sustain, with formats, owners and dates.
Search foundations
Site structure, internal links and the technical basics that give your pages a chance to rank.
Content briefs
Clear briefs so founders, staff or freelancers write pages that actually answer the question.
Newsletter setup
An email list and a regular send, so readers become an audience you can reach directly.
Repurposing routine
One strong piece turned into posts, clips and emails, so you never start from zero.
Monthly review
Traffic, rankings and sign-ups reviewed every month, with the plan adjusted to match.
Sound familiar?
Do you have these problems?
- Your blog has a burst of posts from launch month, then nothing.
- Almost all your traffic comes from paid ads, and it stops the day you pause them.
- You rank for your own name and nothing else.
- Your team writes about what interests them, not what buyers search for.
- You have followers on a platform you don’t control, and no email list.
Our approach
How we solve them.
01
Map the demand
We find what your buyers search for and ask about, then pick the topics you can realistically win.
02
Fix the foundations
We clean up structure, speed and internal links so new pages have a fair chance to rank.
03
Set a rhythm
We agree on a publishing cadence your team can hold for a year, not a month.
04
Build the list
Every piece points to a newsletter, so readers turn into an audience you own.
05
Measure and prune
Each month we review what’s working, update the winners and cut what isn’t earning its place.
Track record
How we’ve solved it before.
Drawn from our founder’s past roles and companies. Past results don’t guarantee future outcomes.
The Alternative Ways
Our founder built The Alternative Ways to 1M+ monthly views through SEO.
#1 on Google worldwide
Our founder took a site to #1 on Google worldwide for “blockchain consulting”.
Communities that stay
Our founder built communities around The Alternative Ways and Remote Work Villas.
Do it yourself
Resources to solve it yourself.
Start this week
- List the ten questions customers asked you most this month. Each one can become a page.
- Open Google Search Console, find queries where you show up on page two, and improve those pages.
- Add a newsletter sign-up to your three most visited pages.
- Turn your best sales email into a public article.
Recommended reading
Habits and discipline
The War of Art
Steven Pressfield
Naming the resistance that stops creators, and turning professional about the work.
Founder health
Deep Work
Cal Newport
The value of focused, undistracted work, and how to protect time for it.
Founder health
So Good They Can’t Ignore You
Cal Newport
Skill before passion. Build rare, valuable abilities and the love for the work tends to follow.
Related services
Other services that could help.
Distribute: SEO and GEO
Get found on Google and in AI answers: technical SEO, structured data, citation-worthy pages and a monthly tracking routine. If nobody can find you, nothing else matters.
Experience · Built The Alternative Ways to 1M+ monthly views. #1 on Google worldwide for “blockchain consulting”.
Marketing strategy
Positioning, brand, messaging and a plan tied to revenue, from the first campaign to a full marketing function.
Experience · Led an 8-figure brand launch at L’Oréal Canada. CMO at TrustSwap. Youngest person ever on the Canadian Marketing Association’s Martech Council.
Thought leadership and PR
Press, speaking and a clear point of view that make you easier to find and to trust.
Experience · Featured in the Financial Post, BNN Bloomberg and Authority Magazine. Speaks on scaling, web3 and AI.
Questions
Straight answers.
How long does SEO take?
Usually months, not weeks. That’s why we start with topics you can realistically win and a newsletter that builds value along the way. We don’t promise rankings.
Who writes the content?
You, your team, freelancers or a mix. We plan, brief and edit so the voice stays yours and every page answers what buyers ask.
How do terms work?
Terms are flexible and shaped around your startup: equity, cash, commission, in-kind or a mix, always agreed in writing.
Work with the studio
Get on an exploratory call.
Tell us about your company in a few lines. Right after, you can book an exploratory call with our team to see how we can help.