# Go-to-Market and Launch > Go-to-market and launch help from Regenerate Capital: first segment, pricing, launch plan, channels and community-led growth, token launches included. URL: https://regenerate.capital/services/go-to-market/ Language: en · Other language: https://regenerate.capital/fr/services/mise-en-marche/index.md Publisher: Regenerate Capital (https://regenerate.capital) · Updated: 2026-09-29 --- [Home](https://regenerate.capital/) / [Services](https://regenerate.capital/services/) / Go-to-Market and Launch Service # Launch with a *plan*, not a hope. A launch is a sequence of decisions: who first, at what price, through which channel. We help you make them in the right order. Go-to-market and launch support at Regenerate Capital helps founders bring a product to market. It covers the first segment, pricing, launch sequence, channels and community-led growth, including token launches for digital-asset companies. You get a written launch plan, pricing you can defend, and our team beside you through launch day and the weeks after. What’s included ## What the service includes. 01 ### First segment definition The narrow group of buyers you win first, and the reasons it should be them. 02 ### Pricing and packaging Price points, tiers and a test plan, so your price comes from evidence instead of a guess. 03 ### Launch sequence A dated plan for waitlist, beta, launch and follow-up, with an owner for every step. 04 ### Channel selection The one or two channels that fit your buyer and your budget, each with a target. 05 ### Community-led growth How to turn early users into a community that brings in the next ones. 06 ### Token launch planning For digital-asset companies: community, distribution and launch preparation, with your legal counsel in the loop. 07 ### Post-launch review What worked, what didn’t, and where to put your effort over the next 90 days. Sound familiar? ## Do you have these problems? - You’ve built for months, and the launch plan is “post it and see”. - You set your price by looking at a competitor’s pricing page. - Everyone is your customer, so your message fits no one. - Your waitlist signed up months ago and has gone quiet. - You’re launching a token and the community exists mostly on paper. - Launch day came and went, and nobody knows what to do in week two. Our approach ## How we solve them. 01 ### Pick the first segment We narrow down to the buyers with the sharpest pain and the shortest path to a yes. 02 ### Set the price We build pricing from the value you deliver, then test it with real prospects before launch. 03 ### Sequence the launch Waitlist, beta, launch and follow-up go on one calendar, with owners and targets. 04 ### Build community early We bring early users in before launch, so they arrive as advocates instead of strangers. 05 ### Review and adjust Thirty days after launch we go through the numbers together and reset the plan. Track record ## How we’ve solved it before. Drawn from our founder’s past roles and companies. Past results don’t guarantee future outcomes. 01 ### TrustSwap Our founder co-founded TrustSwap as CMO. It reached a $400M+ market cap, with users in 75+ countries. 02 ### Alpaca Network Joaquim co-founded Alpaca Network, whose community round raised $1.2M in 2 weeks. 03 ### GDA Capital As Founding Partner of GDA Capital, our founder backed 70+ companies, including 2 seed-to-unicorn outcomes. Do it yourself ## Resources to solve it yourself. ### Start this week - Write down the one customer segment you’d launch to if you could only pick one. - Ask ten prospects what they’d expect to pay before you show them a price. - Email your waitlist this week with one honest update and one question. - Put your launch on a calendar: every step gets a date and one owner. ### From the founder playbook [01Validate before you buildStep 03 · Test demand with the cheapest experiment you can: a landing page, a pre-sale, a manual service. Let customers pay before you write code.](https://regenerate.capital/start-here/validate/)[02Win your first customersStep 05 · Do things that don’t scale: founder-led sales, a sharp message, one channel you master. Then automate what works.](https://regenerate.capital/start-here/first-customers/) ### Recommended reading Building a company ### [The Mom Test](https://regenerate.capital/readings/#book-mom-test) Rob Fitzpatrick How to talk to customers so they tell you the truth. The best short book on discovery. Building a company ### [The Lean Startup](https://regenerate.capital/readings/#book-lean-startup) Eric Ries Build, measure, learn: validated learning as the engine of a startup. Building a company ### [Zero to One](https://regenerate.capital/readings/#book-zero-to-one) Peter Thiel Building something genuinely new, and why monopoly-level focus matters. Leadership and relationships ### [Never Split the Difference](https://regenerate.capital/readings/#book-never-split) Chris Voss & Tahl Raz A former FBI hostage negotiator on tactical empathy. Invaluable in fundraising, sales and hiring. Related services ## Other services that could help. [Our services](https://regenerate.capital/services/) 01 ### Marketing strategy Positioning, brand, messaging and a plan tied to revenue, from the first campaign to a full marketing function. **Experience** · Led an 8-figure brand launch at L’Oréal Canada. CMO at TrustSwap. Youngest person ever on the Canadian Marketing Association’s Martech Council. [Learn more · Marketing strategy](https://regenerate.capital/services/marketing-strategy/) 02 ### Community and events Communities, memberships, retreats and events that turn customers into advocates. **Experience** · Co-founded Remote Work Villas’ retreats. Built token communities at TrustSwap and Alpaca Network. [Learn more · Community and events](https://regenerate.capital/services/community-and-events/) 03 ### Distribute: SEO and GEO Get found on Google and in AI answers: technical SEO, structured data, citation-worthy pages and a monthly tracking routine. If nobody can find you, nothing else matters. **Experience** · Built The Alternative Ways to 1M+ monthly views. #1 on Google worldwide for “blockchain consulting”. [Learn more · Distribute: SEO and GEO](https://regenerate.capital/distribution/) Questions ## Straight answers. ### Do you help with token launches? Yes. For digital-asset companies we help with community, distribution and launch planning. Legal and regulatory questions stay with your counsel, and we work alongside them. ### When should we start? Ideally two to three months before launch, so there is time to test pricing and warm up a community. Starting later still helps, it just leaves fewer options. ### How do terms work? Terms are flexible and shaped around your startup: equity, cash, commission, in-kind or a mix, always agreed in writing. Work with the studio ## Get on an exploratory call. Tell us about your company in a few lines. Right after, you can book an exploratory call with our team to see how we can help. [Get on an exploratory call](https://regenerate.capital/apply/?need=gtm&service=gtm)